For the purpose of this Policy: “Personal Information” means any information about an identifiable individual but does not include:
- The name, title, business email, business address or telephone number of an employee of an organization;
- Aggregated information that cannot be associated with a specific individual.
Collection, Use & Disclosure of Personal Information
The Medcallf may collect Personal Information of the public directly from the individual.
The Medcalf Team may also collect Personal Information when an individual interacts with The Medcalf Team electronically through information technology systems, websites, email, and social media properties. This is done to recognize a user when that person returns to a site, allow the websites to work correctly, evaluate the use of the websites and support the use of website analytics. For example, The Medcalf Team uses “cookies” and obtains certain types of technical information when a web browser accesses one of The Medcalf Team's websites. This type of technical information may include an individual’s internet protocol address and computer’s operating system and browser type, the address of a referring website, if any, and the path an individual takes through our web pages. Also, through the use of social media networks, an individual may disclose Personal Information that The Medcalf Team may collect and link to information it has about an individual.
The Medcalf Team at all times adheres to applicable legal or regulatory requirement(s) concerning the storage and protection of Personal Information. While The Medcalf Team is the custodian of the Personal Information provided to it, it does use third party service providers. Some of these service providers and the databases where they store Personal Information are located outside of Canada. Where Personal Information is located outside of Canada, it is subject to the laws of that jurisdiction in which it is located.
The Medcalf Team also uses Facebook Custom Audiences to deliver targeted ads to potential clients who are Facebook users. This requires The Medcalf Team to provide a minimal amount of information (e.g., name and email address) to Facebook so that it can determine which Members are also Facebook users. This information is “hashed” before it is provided to Facebook, is deleted once the matching process is complete, and is not used for any other purpose by Facebook or third-party. You can opt-out of this process by clicking on the icon on the top right corner of the ads from CREA that you see on Facebook. To learn more about advertising on Facebook generally and how to control your preferences, visit https://www.facebook.com/about/ads.
PROTECTING PERSONAL INFORMATION
The Medcalf Team takes reasonable steps to protect information from unauthorized access or disclosure in a manner commensurate with its sensitivity, value and criticality. This Policy applies regardless of the media on which the information is stored, the location where the information is stored, the systems used to process the information or the processes by which information is handled.
The measures used to protect Personal Information include physical measures (e.g. locked filing cabinets), organizational measures (e.g. information is available to other persons only on a need-to-know-basis) and technological measures (e.g. computer passwords).
While The Medcalf Team puts in place reasonable precautions, we cannot guarantee at all times the security of the information. No method of transmitting or storing data is completely secure, particularly with regard to Internet applications.
The Medcalf attempts to ensure the Personal Information under its control is as accurate, complete, current and relevant as is necessary for its identified purpose. Personal information of individuals which is uploaded directly to The Medcalf Team’s database is the responsibility of the individuals.
The Medcalf Team retains Personal Information as long as is necessary to fulfill the purpose for which it was collected. The Medcalf Team has in place a Record Management practice consistent with the nature and need for the information and legislative requirements.
ACCESS TO PERSONAL INFORMATION
Individuals may request access to any Personal Information about themselves retained in The Medcalf Team records. All access requests must be in writing and must be directed to Chris or Lori Medcalf. Access requests must be accompanied by appropriate identification satisfactory to The Medcalf Team. The Medcalf Team has the right prior to responding to any access requests, to take whatever steps it deems necessary to confirm the identify the person making the request. The Medcalf Team will endeavour to provide any applicable information within 30 days of the date of the request.